Cameo Communications – PR & Social Media Agency in Dubai, UAE

Incoming… the wellness industry’s newest revolution: MyEatPal. MyEatPal is a wellness platform and user-friendly, healthy delivery application that connects individuals to restaurants and offers personalized recipes based on their preferences.

Out of the 85% of people who want to lead healthier lifestyles, only 2% are able to make the switch and maintain it. As a result of that, many industry players have tried to introduce healthier alternatives – such as meal plans and healthy eateries – but for some, such solutions didn’t really cut it.


That is where MyEatPal comes in with a completely new offering, an application that allows you to personalize your dietary preferences down to the last detail – including your desired calorie intake, macro nutrient ratio and much more – so you can eat healthy in a sustainable manner that is completely tailored to you.

Through a tailored communications plan, the Cameo team launched MyEatPal in the region – leveraging social media and PR to effectively communicate the brand’s USP and establish key community partnerships.

The Cameo team launched MyEatPal in the region with an introductory release, garnering coverage on publication such as Time Out Dubai, Caterer and much more. This was then followed up with a series of exclusive features and opinion pieces, secured on The National, Marie Claire, Haya Magazine and Buro 247.

We ideated and actioned key partnerships with experts in the field of wellness, such as Diana from Busy Avocado, Dina from Feat by Dina and Sedra from The Culinary Dietician. Our win-win tie ups proved to be successful, as they not only increase app orders but also the brand equity of MyEatPal – establishing its stance in the right community.

We developed multiple assets that communicated the key USP of the brand while meeting our objectives of increasing the credibility of the application through live and professionally produced testimonials, demonstrating how the app works through detailed animations and inspiring our audience to use the app by co-creating community assets.