We were tasked to strategize and execute Quooker’s Ramadan PR Campaign with innovative ideas targeted at brand building and further increasing the brand’s reach amongst the right target audience.
- PR Launch
- Influencer Campaign
- Opinion Pieces
We tackled Quooker’s objectives in a 360 PR approach, allowing for our activities to increase the reach around the brand while solidifying brand presence across key target segments. We distributed a press release, secured multiple interview opportunities for Quooker UAE and created opinion piece opportunities by carefully curating talking points relevant to the industry trends within the brand’s space. We also worked closely with the Quooker team to amplify their influencer collaborations by allowing for key opinion leaders to contribute to tier-one magazines in documenting their experience using a Quooker.