Streetery is a homegrown South East Asian restaurant and the JLT community’s favorite little eatery, tucked away in the neighborhood. Straight up honest food and flavors are what this hidden gem is all about. Under the Streetery umbrella, lie various concepts, including Hing Kee, Fat Aunt’s, Zen and So Sanuk.
With little to no PR efforts deployed on Streetery, the concept awareness was limited to passer-bys and positive word of mouth. Although Streetery’s offering spoke for itself, we were missing out on a big chunk of its audience that had no clue the concept existed.
Team Cameo officially launched Streetery in the region, with a mixture of PR activities targeted toward building brand equity, increasing community affinity and awareness around the concept.
To build Streetery’s credibility, we began by securing coverage on key titles, such as What’s On, Time Out and BBC Good Food. This not only helped put Streetery on the roadmap, but funneled in a brand new audience to the outlet. Team Cameo then secured multiple influencer reviews for Streetery, ensuring to keep the brand top of mind on social and amongst the foodie community. Finally, we actively pitched for award opportunities, most of which Streetery ended up taking home.