Waldorf Astoria RAK is one of the Emirate’s leading hotels. With its own distinct character and timeless architecture, the luxury beach resort offers an unforgettable experience.
The Waldorf Astoria team was looking to officially launch four of its restaurants to the public by amplifying its presence on social. Although the social pages were existent, they lacked an identity unique to each account.
We set out to re-launch Waldorf Astoria’s Food and Beverage accounts on social media. The accounts included steak-bar the Lexington Grill and Bar, Sunset Beach Club and Lounge and Japanese restaurant Umi.
Our design team revamped the visual direction for the accounts, creating a unique identity for each social media page. This included revisiting the color palettes, elements and overlook look and feel utilized on each page.
We put in place a multi-layered content strategy, allowing the concepts to stand out from the competition for what they do best. This included ideating and putting in motion various activations that were effectively targeting specific personas and increasing the overall engagement of the accounts on social.