BEYOUBoutique is a cafe and unique concept store founded as a platform to support emerging talent from within the region. At BEYOU, customers can enjoy specialty coffee and sweet delicacies as they shop for their favorites from local, hidden talents as well as established Arab designers.
Having just bounced out of a pandemic, BEYOU was looking to increase in-store visits and online sales by leveraging a group of tactical marketing activities.
Team Cameo worked with BEYOU to put in place a strategy targeted toward increasing in-store footfall and online sales. On the PR front, Cameo activated an events driven approach positioning BEYOU as an up and coming space to shop from modish Arab designers. From activations to monthly workshops and more, Cameo ideated and brought to life several events that not only increased the awareness and engagement around the concept, but also ultimately increased drop in customers and sales.
#CameoEvents ideated, planned and executed for BEYOU Boutique include a candle making workshop, accessory crafts workshop and more. Our events were attendance by key magazines and personal brands, including Dubai TV, Al Bayan, Al Roeya, Harpers Bazaar Arabia, GQ Magazine and more. Experiencing a huge success from our events, we took them a step further and spun them as consumer events that created an additional stream of income for BEYOU Boutique.
Alongside our PR efforts, we actively hunted for and got in touch with designers and retailers that could potentially be a great fit for BEYOU. Most of our efforts materialized into mutually beneficial brand collaborations and increased sales for the store. Meanwhile, our content creation and social media team ensured a drive in the presence of BEYOU accounts online, especially with the launch of the BEYOU Tiktok account with short form content such as transition videos and similar, on brand and trendy content.