01
Founder Personal Branding
Positioning founders and executives as the go-to voice in their industry through bylines, interviews, and speaking opportunities.
Dubai · Results PR
Pay-On-Results PR, built to prove what coverage actually does.
Pay-on-results is where most clients start with us — you pay when coverage lands, not before, not regardless. But it's the entry point, not the whole story. What we actually specialize in is Results PR: using media coverage to drive real business outcomes — traffic, leads, downloads, demos, sales — and proving it with data, not a folder of screenshots.
The problem
Every other channel gets measured. PR got a pass.
You can tell exactly what a Google ad delivered. You can tell what an email campaign delivered. PR? For most brands, it’s a monthly invoice and a stack of clippings, with no real answer to the one question that matters: what did this coverage actually do for the business.
That gap is why Cameo exists. In 2025, we became the first agency in the UAE to move away from retainers — clients pay when coverage lands. That got people in the door. What’s kept them is what happened next: we built the infrastructure to measure everything that coverage produces, and expanded from one pay-on-results offer into a full Results PR model.
How it works
Six ways to work with us. One standard behind all of them: coverage has to do something.
02
Performance PR Management
Ongoing media strategy and execution for brands that need continuous coverage, tied to measurable outcomes.
03
Conversion Events and Campaigns
Events and campaigns engineered to drive conversions, not just visibility.
04
B2B Influencer Campaigns
Influencer partnerships built for B2B audiences, judged on pipeline and credibility.
05
AI Visibility
Coverage measured for what it does inside AI search and answer engines.
06
Pay on Results PR
Secured media placements, no retainer, no coverage no invoice. This is how most clients start.
Every one of these is tracked through CoverageIQ, the measurement platform we built because nothing on the market could answer the question clients kept asking us: what did this placement actually deliver?
CoverageIQ tracks what each piece of coverage actually produced: Domain Authority (benchmarked against the top-tier standard of 70+), estimated article readership, direct clicks, leads generated, pipeline attributed in dollars, and AI citations across ChatGPT, Perplexity, and other answer engines. Every metric is labeled by data integrity — Live, Verified, or Estimated — so you always know how much to trust the number you’re looking at.
Beyond individual placements, campaign-level dashboards roll everything up: total press features, clicks driven, leads generated, AI citations, and app downloads, tracked over time and exportable as a PDF report.
No agency in the region publishes their numbers this transparently. That’s deliberate.
LiveVerifiedEstimated
What clients say
Words from the people who’ve put us to work.
“Cameo helped us break through the noise. Their innovative approach to PR and ability to secure top-tier media placements has amplified our voice. If you want real impact, they're the team to have on your side.”
Priyanka Prakash
B2B Communications Manager at Seez
“I couldn't be happier with Cameo's PR results. We saw a significant increase in customer trust in the region, online engagement within the first three months, and features in several top regional and international publications.”
Sakshi Jain
General Manager at Atlys UAE
“We brought Cameo on for a short one-month stint. That month, we were in every publication — print, digital, radio. Influencers were flocking our restaurant. That month, we did the highest sales to date.”
Nicky Ramchandani
Founder, Streetery
“Appreciate the hands-on support during our launch. Getting coverage across Tier 1/A publishers made a real impact, and your fast, seamless execution helped get us there.”
Ayham Taki
Chief Growth Officer at Deed
“We've worked with Cameo multiple times for press release distribution, and the experience has been consistently excellent — fast, reliable, and highly professional.”
Habiba Waleed
Group Marketing Manager at Arabic.AI
“It's clear that we're moving in the right direction, and your strategic guidance, creativity, and consistent support have been instrumental in that journey.”
Andre Westraadt
Director of Operations at Slaw
Proof
Brands we’ve placed. Results you can check.
wagamama
Atlys
Seez
cercli
AlGooru
YP Club
Deed
UAE Restaurants Group
Tigre Rosa
SLAW
Yamanote Atelier
rsvp
Mira
Krave
mezza
prepairé
Foyett
Every link is live and clickable. If an agency can only show you a PDF, ask why.
Closing
Ready to pay for coverage, not promises?
Tell us what you’re building. We’ll tell you honestly whether pay-on-results is the right model for where you are — it isn’t for every brand, and we’ll say so.