One of the most recognized and leading pizza brands in the world, it is no surprise that Domino’s is a community-loved and highly seeked out chain for pizza in the UAE.
In light of Domino’s UAE 50th store launch in the UAE, the team at Domino’s UAE wanted to shed light on the time spent and success achieved in the place we love to call home. The challenge was to boost awareness around Domino’s 50th store launch in Al Qudra Road.
The Cameo PR Team put in place a PR plan, which included a media event in Domino’s Al Qudra branch, distributing a press release regarding the launch and securing interviews with key industry titles.
The event began with a ribbon cutting ceremony, led by Ibrahim al Jammaz, chairman of the board of directors of Alamar Foods, and followed on with a an exclusive media preview of the store.
The Cameo team gave the attendees a thorough look into the store, explaining the various touch points and highlighting how transparency and efficiency take a central role in the new branch.
The 50th store launch proved to be extremely successful, garnering coverage in industry leading magazines and excitement amongst the industry’s foodie influencers.