Deed

Cameo leveraged its Pay-for-Coverage PR agency model to successfully launch Deed in the competitive real estate market.

Deed is a real estate investment platform redefining how people access property ownership. Through a fractional investment model, Deed allows individuals to invest in premium real estate without the financial barrier of purchasing an entire property – making property investment more accessible, flexible, and scalable.

Launching in a highly competitive proptech and real estate investment market, Deed needed to stand out quickly, build credibility, and attract investor interest. As a growing brand, they also required a cost-efficient PR approach that delivered measurable results without traditional long-term retainers.

We implemented our Performance PR (Pay-for-Coverage) model, designed specifically for brands that want guaranteed exposure and maximum return on investment.

Our strategy focused on:

1) Positioning Deed as a credible and innovative real estate investment platform

2) Crafting a strong market-entry narrative for investors and property-focused audiences

3) Securing targeted media coverage across leading business, property, and investment publications

4) Ensuring the client only paid for secured editorial coverage, not outreach attempts

As a PR agency specialising in real estate and investment-led brands, we focused on visibility that directly supported trust, awareness, and investor interest.

Deed successfully launched into the market with coverage across high-impact media platforms, strengthening its credibility within the real estate and investment space. Through our Pay-for-Coverage PR agency model, the brand achieved meaningful exposure while maintaining full control over spend and ROI.

If you manage a real estate brand or app and want performance PR that drives footfall, sales, and measurable engagement, book a call with us to see how our strategies can help your brand grow.

Learn more about what we do here.