The MENA region’s leading boutique law firm for startups
We implemented our pay-for-coverage secured model for law firm, Kassim Legal ensuring top-tier media features for the firm and its clients without overspending.
Kassim Legal is the MENA region’s leading boutique law firm for startups, entrepreneurs, and emerging companies. Having represented hundreds of venture-backed businesses, Kassim Legal is the go-to partner for companies navigating growth, funding, and acquisitions.
Kassim Legal wanted to build awareness and strengthen its reputation in the media particularly in top-tier publications without overspending. The firm also wanted to showcase its clients’ achievements, such as acquisitions and milestones, but needed a strategic approach to get coverage in only a select few leading publications, all while managing costs.
We implemented a pay-for-coverage, performance-based model, where Kassim Legal only pays if media coverage is successfully secured. This approach allowed us to maximize PR impact while minimizing spend.
We focused on securing features in leading regional and international publications such as Entrepreneur, Zawya, and Gulf News. By carefully curating stories and pitching strategically, we delivered high-value placements at a fraction of the usual PR cost.
The Outcome:
1) Coverage in top-tier publications that reinforced Kassim Legal’s reputation as the MENA region’s go-to law firm for startups.
2) Cost-efficient PR model that aligned spend with measurable results.
3) Amplified visibility for clients’ milestones and acquisitions, positioning Kassim Legal as a strategic partner driving real business outcomes.
By linking PR spend directly to secured coverage, we created a results-driven approach that delivered measurable ROI, helping Kassim Legal achieve maximum media impact without inflating costs.
Our pay-for-coverage secured model for law firm, Kassim Legal
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