ZEALOUS is a tech networking app connecting professionals across the tech ecosystem. Designed to help users network, collaborate, and discover opportunities efficiently, the app features four unique personas, each offering specific value within the tech space. To launch effectively in a competitive market, ZEALOUS implemented performance PR for app launches, ensuring every activation delivered measurable outcomes.
ZEALOUS approached us to maximize awareness and boost app downloads during GITEX. With a highly targeted tech audience, the challenge was to create a campaign that combined visibility, engagement, and measurable results within a short timeframe.
Our performance PR for app launches strategy focused on event-driven activations and incentivized promotions:
1) Live Demos: We organized interactive demos in high-traffic areas, allowing attendees to experience ZEALOUS firsthand and understand the unique value of its personas.
2) Promoter Incentives: Four promoters actively engaged participants, encouraging downloads on the spot. Each promoter received additional compensation for every new download, motivating them to maximize results.
3) GITEX Activation: At GITEX, we amplified reach with demos and direct engagement, creating buzz and building the app’s visibility among tech professionals and enthusiasts.
4) Ambassador Engagement: Beyond the event, promoters acted as ambassadors, sharing ZEALOUS within their networks to extend reach and reinforce downloads.
Results:
1) Substantial increase in app downloads during the activation period
2) High engagement at live demos, driving attendee interaction
3) Promoter incentives directly converted interactions into measurable downloads, validating the performance PR for app launches approach
4) Strengthened ZEALOUS’ credibility in the tech ecosystem and positioned the app as a must-have networking tool
The ZEALOUS campaign demonstrates the power of performance PR for app launches in delivering measurable results. By combining live demos, incentivized promoters, and ambassador programs, ZEALOUS successfully boosted downloads, engagement, and brand visibility at GITEX.
If you manage a tech product or app and want performance PR that actually generates leads, app downloads, sales, or footfall, get in touch by booking a call here. We’ll tell you more about I-Perform, our PR solution made specifically for tech startups, designed to deliver measurable results and proven to work.
