Quince / Padel 700

Quince, a homegrown restaurant in Al Barsha founded by the team behind Padel 700, partnered with us to implement performance PR for F&B brands. Our goal was to increase footfall, drive sales, and build a loyal community by creating events and activations that connected with customers on both a culinary and personal growth level.

Quince is a homegrown culinary destination in Al Barsha, UAE, founded by a father-and-son duo and the creators behind Padel 700. The restaurant combines artistry with taste, offering diners an unforgettable experience that blends innovation, flavor, and community. Quince positions itself as a destination for those seeking not just great food but a holistic and elevated dining experience.

The primary goal was to increase footfall and sales at Quince while building brand awareness and creating a loyal customer community. The client needed a performance-driven strategy that could deliver measurable results and ensure the restaurant became a recognized hub for dining and enrichment experiences.

We implemented a performance PR strategy centered around the innovative concept of “The Mental Gym.”

1) Rationale: Located next to Padel 700, Quince had a natural audience interested in self-development, wellness, and holistic growth. The Mental Gym positioned the restaurant as a space for mind-body advancement, creating an experience that resonated with the UAE’s aspirational market.

2) Community Building: We hosted monthly events featuring experts in wellness, personal growth, and lifestyle. These events were open to the public, creating a consistent reason for people to visit Quince, boosting footfall, and establishing the restaurant as a lifestyle destination.

3) Influencer & Media Engagement: Influencers and journalists were invited to events, amplifying coverage on social media and in publications. This performance PR approach ensured measurable exposure and conversation around the brand, linking every activation directly to brand visibility and sales.

4) Revenue Generation: Events became a new revenue stream, with ticketed sessions complementing dining experiences and encouraging repeat visits.

The Results:

1) Significant increase in monthly footfall and repeat visits

2) Measurable growth in brand visibility through influencer and media coverage

3) Strong community engagement and loyalty for ongoing activations

4) Demonstrated that performance PR for F&B brands can link creative campaigns directly to measurable business outcomes

If you manage a restaurant or F&B brand and want performance PR that drives footfall, sales, and measurable engagement, book a call with us to see how our strategies can help your brand grow.

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