Al Tayer Group, a leading conglomerate in the Middle East, partnered with us to implement performance PR for F&B brands across its portfolio, including Magnolia Bakery, Caffè Nero, and Armani Café. With nearly 200 stores and 23 showrooms in multiple markets, Al Tayer Group needed a performance-driven approach that could not only engage audiences online but also drive in-store footfall.
Our brief was to develop social media campaigns and design strategies that would deliver measurable performance PR results for F&B brands, increasing engagement, building loyalty, and ultimately driving more customers into their stores. Despite tight budgets, the goal was to ensure every campaign had a clear performance objective and measurable outcome.
Our strategy focused on performance PR for F&B brands through rationale-backed campaigns and activations that directly impacted results:
1) Topical and Calendar-Led Activations: For Magnolia Bakery, we designed monthly campaigns aligned with occasions like Mother’s Day, leveraging comment-to-win contests to encourage engagement.
2) Loyalty-Driven Visual Campaigns: Every month, we highlighted specials with graphical campaigns that rewarded loyal customers, creating habitual engagement.
3) Performance Measurement: Every piece of content, design, and activation was built with performance in mind — aiming to boost social media engagement and increase footfall across all F&B outlets.
We introduced interactive mechanics such as comment-to-win activations, community-led challenges, and visually consistent design systems that audiences could instantly recognise. Over time, customers began to anticipate monthly specials, creating habitual engagement and stronger brand recall.
Across all brands, our focus remained on performance — using design, content, and social strategy to drive measurable outcomes such as increased engagement rates, higher footfall, and stronger brand loyalty.
The Result
Through a consistent, performance-led approach, we helped Al Tayer Group’s F&B brands achieve sustained social engagement, stronger community interaction, and improved in-store traffic. By aligning creative execution with clear performance objectives, we demonstrated how social media can move beyond visibility to deliver tangible business results.
If you manage a food and beverage brand and are looking for performance-driven social media and PR that actually delivers footfall, engagement, and sales, let’s talk. Whether you’re launching a new concept, revitalising an existing brand, or scaling across locations, our approach is built to drive real results. Book a call with us to discuss your specific F&B challenges and discover how our performance-led strategies can help your brand grow.
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