Exclusive floral distributor to HM Home
Lily Fleur contracted us to implement our Performance PR for Retail model to its business, driving footfall, sales and measurable growth.
Lily Fleur is the exclusive floral partner for HM Home and a trusted flower partner for luxury brands across the UAE. They are known for delivering premium floral setups for high-profile events and want to expand both their B2B and B2C reach.
Lily Fleur aimed to grow their presence in the UAE luxury market while maintaining a consistent, high-quality social media image that reinforces their premium positioning. Their objectives were to:
1) Attract high-level luxury brands for event collaborations and close more B2B deals
2) Increase B2C sales across all HM Home stores
We implemented a PR-driven, performance-focused strategy to generate measurable business outcomes:
1) Event Activation & Collaboration: Curated exclusive floral workshops and installations in collaboration with HM Home, targeting luxury brand decision-makers and influencers. These events were designed not just for visibility, but to directly facilitate lead generation, close B2B deals, and secure event contracts.
2) High-Quality Content & Influencer Partnerships: Produced premium social media assets—including photography and graphics, paired with strategic influencer collaborations to reinforce brand credibility and drive foot traffic to HM Home stores.
3) Performance Measurement: Tracked tangible KPIs including event RSVPs, influencer engagement, social media reach, and direct inquiries that converted into signed B2B deals and incremental B2C sales.
The Results
1) Successfully signed new luxury brand partnerships within the first quarter of the campaign
2) Generated 12% B2C sales uplift across HM Home stores
3) Achieved 52% increase in social media engagement, positioning Lily Fleur as the go-to floral partner for premium events in the UAE
3) Secured high-profile influencer activations, creating authentic content that further boosted brand visibility and sales inquiries
If you wonder how performance PR for retail brands can work for your brand, book a call with us to see how our strategies can help your brand grow.
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