UAERG

Social media agency for food and beverage

UAERG (UAE Restaurants Group) is a collective synergy of industry professionals united as a not-for-profit entity, working to position the UAE as a fast-emerging gastronomical hub and a global benchmark for innovation, creativity, and excellence in food & beverage destinations. Their membership spans iconic global brands like McDonald’s and Tasha’s, as well as homegrown concepts such as SYA Teas – together creating a collaborative ecosystem that drives the UAE’s culinary reputation forward.

UAERG wanted to establish themselves as thought leaders in the UAE’s food & beverage industry and become the go-to source for insights, trends, and expertise in the sector. At the same time, they needed to:

1) Increase membership sign-ups by showcasing the value of joining UAERG.

2) Engage and retain existing members through consistent, meaningful content.

The challenge required a performance-focused approach that combined awareness, engagement, and measurable outcomes, ensuring UAERG’s social channels delivered tangible business results.

As a performance PR agency, we built a multi-layered strategy designed to maximize visibility and engagement while driving measurable growth:

1) Amplifying thought leadership: We positioned UAERG as the leading authority in the UAE F&B space by producing LinkedIn articles, sharing industry insights, and capturing high-quality event coverage.

2) Instagram and social content: We created reactive and proactive content tailored to Instagram audiences, highlighting members, collaborations, and UAERG events in a visually compelling way.

3) Leveraging member networks: Content was amplified through member pages to expand reach and drive engagement with relevant audiences.

4) Membership-focused storytelling: We consistently communicated the benefits of UAERG membership, from networking opportunities to industry insights, to encourage sign-ups and retention.

The Performance
By centering performance in every aspect of our strategy, UAERG experienced measurable results across multiple metrics:

1) Thought leadership and engagement: Social media interactions increased while Linkedin articles received strong engagement from key industry players.

2) Membership growth: Direct inquiries and applications from potential members rose, reflecting the effectiveness of our membership-focused campaigns.

3) Amplified reach: Leveraging members’ social pages expanded UAERG’s visibility, positioning the organization as the go-to authority in the UAE’s F&B industry.

4) Event and content impact: Coverage of events and campaigns created sustained awareness and engagement, strengthening UAERG’s credibility and thought leadership in the sector.

By combining performance-driven PR with creative storytelling and strategic amplification, we transformed UAERG’s social channels into measurable engines of engagement, thought leadership, and membership growth solidifying their position as the UAE’s premier food & beverage authority.

Social media agency for F&B

If you’re looking for your next social media agency for your food and beverage brand, book a call with us to see how our strategies can help your brand grow.

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