GE HealthCare provides digital infrastructure, data analytics & decision support tools helps in diagnosis, treatment and monitoring of patients
Social media agency for healthcare
GE HealthCare provides advanced digital infrastructure, data analytics, and decision-support tools that support healthcare professionals across diagnosis, treatment, and patient monitoring. As a global healthcare technology leader, the brand operates at the intersection of innovation, data, and human impact.
GE HealthCare required ongoing social media support to evolve its presence beyond corporate-led messaging. The objective was to transform social channels into a more people-centric and engaging platform, without compromising the brand’s credibility in a highly technical and regulated industry.
At the same time, social media needed to serve as a talent attraction tool, showcasing the diversity, expertise, and universality of GE HealthCare’s people across markets and roles.
We partnered closely with the GE HealthCare team to develop a performance-led, people-first social media strategydesigned to drive engagement, relevance, and employer brand equity.
Key strategic pillars included:
1) People-Centric Storytelling
We shifted the content focus toward real people behind the brand – spotlighting employees, teams, and culture – humanising complex healthcare innovation and making the brand more relatable.
2) Balanced Content Mix
A structured workflow was introduced to support both proactive content (planned storytelling, campaigns, and talent-focused narratives) and reactive content (timely posts aligned with internal moments, global observances, and real-time updates).
3) Lifestyle + Professional Integration
Content was intentionally balanced between lighter lifestyle-led moments and more serious, work-oriented thought leadership – ensuring consistency, credibility, and sustained engagement.
4) Employer Brand Positioning
A clear objective was set to attract top talent by showcasing the global nature of GE HealthCare’s workforce, highlighting diversity, collaboration, and shared purpose across regions and disciplines.
The refreshed approach successfully repositioned GE HealthCare’s social presence as:
1) More human, relatable, and engaging
2) Aligned with both brand and employer branding objectives
3) A credible yet accessible platform that reflects the universality of GE HealthCare talent
By combining structured workflows with people-led storytelling, GE HealthCare’s social media channels evolved into a high-impact communications tool—supporting engagement, brand affinity, and talent attraction in parallel.
If you’re looking for your next social media agency for your healthcare brand, ou wonder how our pay for coverage secured model can work for your brand, book a call with us to see how our strategies can help your brand grow.
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