I-Perform delivers performance PR for tech startups, helping early-stage companies under IN5 Technology gain visibility, credibility, and measurable results. IN5, a TECOM Group incubator, supports innovative startups with resources and mentorship, but many tech startups need performance PR strategies that deliver tangible outcomes on limited budgets.
Startups under IN5 had ambitious goals but limited resources. They needed performance PR for tech startups that could secure media coverage, boost app downloads, and enhance credibility all while ensuring every PR dollar spent generated measurable results.
We implemented our I-Perform performance PR model, focused on delivering measurable outcomes:
1) Pay-for-Coverage Secured Model: We billed startups only for coverage actually secured, ensuring they received maximum value from their PR spend. This approach allowed even budget-constrained startups to get meaningful visibility and credibility without upfront risk.
2) Ambassador Programs: For select startups like MyEatPal and HeroGo, we launched ambassador programs to drive app downloads and sales. Using partner channels and incentivized ambassadors, we created measurable results and engagement.
3) Performance PR in Action:
-
- Generated high-value media coverage for multiple startups across tech publications.
- Boosted app downloads and sales through targeted ambassador campaigns.
- Built credibility for early-stage startups by securing placements in reputable media outlets.
Key Results:
1) Startups achieved measurable media coverage and visibility in relevant tech publications.
2) Ambassador programs directly contributed to increased app downloads and sales for HeroGo and MyEatPal.
3) Startups maximized ROI from limited budgets through a performance PR approach that linked effort directly to results.
Our I-Perform performance PR strategy demonstrates that even startups with limited resources can achieve significant visibility, credibility, and measurable growth by focusing on outcomes over activity. By linking PR efforts directly to results, we helped IN5 startups scale their exposure efficiently and effectively.
